Strategy Library

Life cycle analysis

Life cycle analysis serves to shed light on the different phases in the life of a product. These start with the introduction, followed by growth and maturity.

Description of life cycle analysis

At some point the market will be saturated, the product will become obsolete and eventually die. The underlying premise of this analysis is that products, markets, industries or brands, such as natural organisms, have a limited lifespan. In life cycle analysis, for example, attempts are made to approach these laws, to objectify them and to present them statistically.

These findings are then taken into account by market researchers when introducing new products, with the aim of optimizing the range of the respective manufacturer and extending the cycle.

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