Strategy Library

Trend analysis

Qualitative method for the active observation, analysis and interpretation of changes and trends in the social, economic and technological corporate environment.

Description of the trend analysis

The drivers, key factors as well as the current and possible future impact correlations are more closely examined in the trend analysis. The early detection of discontinuities enables companies to quickly and effectively seize opportunities and minimize risks. The trend analysis thus serves the early strategic recognition.

See also megatrends.

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