Customized Strategy Process and Insights From Text Clustering

Working with Evolutionizer, we were able to develop a strategy process adapted to our needs as well as a goal-oriented and robust methodology. Creative methods and consolidation steps have ensured a high level of efficiency and acceptance in the international teams.

Mario Paoli, Executive Vice President Corporate Finance and Controlling,
Rohde & Schwarz GmbH & Co. KG


Rohde & Schwarz develops, manufactures and markets a diversified range of electronic capital equipment for industry, infrastructure operators and government customers. The focus is on solutions that contribute to a secure and networked world. The independent group is a technology or market leader in all its fields of activity, including mobile radio and RF test and measurement, broadcast and media technology, air traffic control and military radiocommunications as well as cyber security and network technology. In fiscal 2018/2019, Rohde & Schwarz generated sales revenues of €2.14 billion. The company, headquartered in Munich, Germany, owes this success to its 12,000 highly qualified employees in more than 70 countries.

Machine Learning Supports Strategy Development

At Rohde & Schwarz there is a great deal of qualitative strategy information that had to be condensed and evaluated. In two-day moderated workshops, the international teams developed "a professional and solid basis for our strategy across all market segments," summarizes Mario Paoli. "We were able to create strategic priorities that are connectable and implementable."

In the run-up to the workshops, cross-organizational knowledge carriers were involved to assess the market, drivers and trends. "Working with Evolutionizer was very pleasant, agile and always goal-oriented," says Mario Paoli.

Text clustering was then used to identify common patterns or anomalies from the wealth of valuable information. Achim Müller, Corporate Strategy at Rohde & Schwarz, says: "Evolutionizer used state-of-the-art machine learning methods to combine the large mass of qualitative core statements from our market segments on trends, challenges, enablers and barriers into comprehensible clusters. Using the clusters, the employees were able to design the group strategy efficiently and at the same time derive the demands on the functional areas.

Image: © Rohde & Schwarz
References: Rohde & Schwarz GmbH & Co. KG

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