Collaborative Strategy Development Process
About

ALTANA is one of the world's leading suppliers of pure specialty chemicals. The Group offers innovative, environmentally friendly specialty solutions for paint manufacturers, coatings and plastics processors, the printing and packaging industry, the cosmetics sector and the electrical industry. The product portfolio includes additives, specialty coatings and adhesives, effect pigments, sealants and casting compounds, impregnating agents as well as testing and measuring instruments. The ALTANA Group is headquartered in Wesel, Germany, and has 66 production sites and 69 service and research laboratories worldwide.

~2,7 billion € revenue
~ 8.000 employees
Objectives & Scope

Digitization and streamlining of the group-wide strategy development process for all corporate, divisional and functional units including optimized horizontal and vertical alignment of all planning/refinement steps (Planning-W) and integration of available data sources (market competitors intelligence, market trends etc.)

Benefits delivered
  • Build a single point of truth for the strategic planning process including the required decision-maling support
  • Leverage the organization's untapped knowledge as "crowd intelligence"
  • Efficiency benefits through significant reduction of wasted time for vertical and horizontal alignment (intra-divisional and cross-divisional alignment)
  • Hybrid database for the use of advanced analytics and AI: uniform strategic analysis with qualitative and quantitative data
  • Measurement and analysis of functional perspectives
  • Alignment between operative mid-term and strategic long-term planning
  • Complete overview of all strategic initiatives and their impacts