Blog Thema

Strategy process

24
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February 2021
3 minutes

With Balanced Scorecards and Solyp, Rohde & Schwarz shows its way into future

In mid-February, we continued our User Circle webinar series live from the Rohde & Schwarz film studio at the company's headquarters in Munich. The two speakers presented the successful management and implementation of strategy in global sales with the help of balanced scorecards.

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20
.
November 2020
3 minutes

Individualization in the Strategy Process

A few key elements are required for the overarching strategy process to form a common, robust core. However the process, methodology and the type of cooperation should be individually designed for each planning unit and aligned with real needs. What should be considered in practice?

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30
.
October 2020
2 minutes

Strategic Alignment

Successful strategy work ensures the right strategic alignment at the neuralgic points. These elements will help you with orchestration and alignment in practice.

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8
.
October 2020
2 minutes

Strategic Agility

Successful strategic work is based on agility. Therefore 3 essential things must be ensured in strategic work.

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26
.
September 2019
9 minutes

Agile organizational development with OKRs

It is so easy to say: The organizational structure has to fit the strategy: Structure follows Strategy. That is true at its core, but also very demanding in times of ever faster changing conditions. How can the established stable forms of organization of many family-owned companies meet those new requirements?

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6
.
June 2019
5 minutes

Positioning as a Link Between Corporate Strategy and Customers

Positioning is not primarily about changing products or services, but about actively designing how customers and leads perceive the company. Thus, corporate strategy always affects the positioning of an enterprise and its offers in the eyes of the customers.

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28
.
March 2019
12 minutes

Market segmentation – factor of success in strategic work

How does a clear market/customer segmentation benefit strategic business development? How can segmentation be carried out pragmatically? The following article provides food for thought on the basis of our experience with lots of medium-sized family businesses.

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