Strategic Management 4.0

“The greatest danger in times of turbulence is not the turbulence. It is to act with yesterday's logic.” (Peter Drucker)

What management thought leader Peter Drucker once so aptly formulated still characterizes the approach in many organizations today: The risk of persisting in familiar patterns even though the circumstances have long since called for completely new ways of thinking, new methods and new actions.

“More of the same” doesn't work anymore.

The digital transformation is turning the current rules of the game upside down in many areas and is also causing significant changes in strategic management.

Read our new blog series to find out which 3 paradigms The revolution in strategy work is characterized by:

1. agility
   The future belongs to those who are proactive, flexible, anticipatory and proactive. They act instead of reacting. This requires a sustained increase in strategic readiness to avoid uncontrolled activism and too many changes of direction.
2. Alignment
   Consistent and coherent action, even in the event of short-term changes, is a real challenge for many companies in view of complex structures. The key to moving organizations in one direction is networking. Targeted alignment also ensures focus and efficiency in implementation.
3. customizing
   Applying a standard strategy process based on the watering can principle to all of the company's businesses will no longer work in the long run. Strategy work, process and methodology must be designed individually for the individual planning units and tailored to the respective market conditions. A few necessary and sufficient elements form a common robust core for overarching strategy work.

The prerequisite for all of this is one's own ability and willingness to change and to surrender to the intelligence of the network to a certain extent.
This is where the cultural question comes into play.

Anyone who creates the conditions for agility, alignment and individualization in practice has a good chance of becoming “excellent” in strategic management as an overall organization.

As part of our 4-part series Strategic Management 4.0 Let's look at this new era from different perspectives and show how you can face the paradigm shift in practice and seize the opportunities from it.

Your Ronald Herse