Revolution of Strategy Development
Solyp enables us to produce charts at the touch of a button, saving us a lot of manual work time.
ALTANA develops and produces high-quality specialty chemical products. The company provides innovative, environmentally sound solutions for paint manufacturers, paint and plastics processors, and the printing, cosmetics, and electrical industries. The international group’s product range includes additives, special paints and adhesives, pigments, sealants, potting compounds, and impregnating agents, as well as testing and measuring instruments. ALTANA products are distributed in more than 100 countries around the world.
ALTANA uses our Solyp straegy platform: "Once a year we go through the strategy process, which is organized in a countercurrent form: top-down and bottom-up.
At Group level, top-down targets are defined for the four business units, which in turn set the guidelines for the business lines and the sub-business lines.
When the bottom-up process is completed, the divisional directors and the board gather for the strategy conference. There, strategic options are discussed and goals, strategies and measures adopted for the next three years. The strategic process runs annually from January to June. Once the strategy package has been adopted, we will start our operational budget and long-term planning in the second half of the year."
Up to 50% time savings and standardization for chart creation as well as standardized input masks at all strategic levels
The time frame for the strategy process remains unchanged. However, using the strategic leadership system leaves more time to discuss strategic options and content.
SWOT analyzes, market trends, market descriptions and analyzes of competitors and their strategies are no longer recorded in multiple charts, but once in the Solyp platform.
