Collaborative Strategy Development Process
Company

ALTANA is a global leader in pure specialty chemicals. The group of companies offers innovative, environmentally friendly special solutions for paint manufacturers, paint and plastic processors, the printing and packaging industry, the cosmetics sector and the electronics industry. The product portfolio includes additives, specialty paints and adhesives, effect pigments, sealing and potting compounds, impregnating agents, and testing and measurement instruments. The ALTANA Group is based in Wesel on the Lower Rhine and has 66 production sites and 69 service and research locations worldwide.

~2.7 billion € revenue
~8,000 employees
Objectives & Scope

Digitalization and streamlining of the group-wide strategy development process for all corporate, divisional and functional units. This includes optimized horizontal and vertical alignment of all planning/development steps (Planning-W) and the integration of available data sources (market/competition intelligence, market trends, etc.).

Benefits delivered
  • Development of a single point of truth for the strategic planning process, including the required decision-making support
  • Activating the organization's unused knowledge as “crowd intelligence”
  • Efficiency benefits through significant reduction of wasted time for vertical and horizontal alignment (intra-divisional and cross-divisional alignment)
  • Hybrid database for the use of advanced analytics and AI: Uniform strategic analyses with qualitative and quantitative data
  • Measurement and evaluation of functional perspectives
  • Alignment between operative mid-term and strategic long-term planning
  • Complete overview of all strategic initiatives and their impacts

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