Digitize innovation strategy, idea funnel and R&D portfolio management

Innovation Strategy & R&D Management
Innovation often fails to deliver its full potential when strategy, governance, and execution are not connected. Without a unified view of ideas, resources, and portfolio performance, organizations lose focus and miss growth opportunities. The EVO-Cloud Innovation and R&D Management Solution enables you to transform innovation into a structured, data-driven, and business-aligned process that drives tangible results.

1. Strategic Innovation & Business Agenda
Define a clear innovation vision and connect it with business priorities.
- Strategic Direction – Establish vision, mission and innovation objectives that guide long-term efforts.
- Connected Goals – Link innovation priorities directly with business strategy, R&D focus areas, and key topics.
- Stakeholder Engagement – Involve relevant stakeholders to ensure shared understanding and alignment
- Clear Boundaries – Define innovation scope, guardrails, and decision principles to focus resources effectively.
The result: A clear innovation agenda ensures focus, alignment and measurable impact.
2. Innovation Demand Scouting & Gaps
Identify where innovation is needed to unlock new opportunities.
- Focused Exploration – analyze market, technologies, and competitors to uncover innovation gaps.
- Strategic Insights – identify and prioritize search fields with the highest business relevance.
- Opportunity Mapping – cluster findings by SWOT dimensions or by trends, technologies and demand drivers.
- Informed Decision-Making – deliver identified gaps to the search field gate as the basis for defining the innovation strategy for corporate or business units level.
The result: Systematic demand scouting transforms market and technology insights into actionable innovation opportunities.
3. Innovation Strategy Formulation – Prioritized Innovation Topics
Define the innovation focus areas that deliver the greatest strategic impact.
- Strategic Definition – develop the innovation strategy at corporate and business unit level based on identified gaps.
- Prioritization – turn insights into actionable innovation topics ready for evaluation and decision at the commitment gate.
- Strategic Alignment – connect approved innovation strategies with business objectives, leadership goals, and core values.
- Resource Focus – Map Map innovation priorities against available resources to ensure effective execution.
- Integrated Roadmap – link market, technology, and product roadmaps with prioritized innovation topics to close the identified gaps.
The result: Clear priorities align innovation efforts with strategic objectives – enabling effective resource use and accelerating decision-making.
R&D Management & Implementation
5. Concept Shaping & Innovation Portfolio
Evaluate advanced concepts and build a balanced, value-driven portfolio.
- Validated Concepts – identify the most promising ideas qualitatively and quantitatively to assess market potential and competitiveness.
- Informed Investment decisions – use detailed business case insights as a baseline for budgets and resource allocation.
- Value-Driven Prioritization – focus on initiatives with the highest strategic and financial impact.
- Balanced Innovation Mix – combine incremental and breakthrough projects for sustainable growth
- Strategic Alignment – ensure the portfolio supports overall business priorities and maximizes performance.
- Smart Allocation – guide resources by data while keeping final choice human.
The result: A value-driven innovation portfolio that every investment strengthens competitiveness, accelerates growth, and delivers measurable results.
6. R&D Implementation –Execute projects of different complexity
Execute your innovation portfolio efficiently and bring ideas to life.
- Flexible Execution Models – apply the right operating model – from stage-gate to agile – for each innovation type.
- Digital Project Management – use methods, tools, checklists and collaboration features to manage projects, lifecycles, KPIs, and resources effectively.
- Seamless Integration – manage all activities required to develop, test, launch and support the innovation portfolio – product, software, or service/progress – in one digital environment.
- Quality & Readiness – ensure alignment, risk control, and market readiness through structured stages and gates.
- Scalable Processes – support projects of varying complexity and risk levels with adaptable workflows and templates.
The result: A digitally supported implementation process accelerates time-to-market, increases project success rates, and ensures consistent execution across all innovation types.

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Business Strategy & Execution
Support strategy work digitally to turn targets into results
Die Vorteile der EVO-Cloud
Wertschöpfung durch Effektivität

Effizienzsteigerung
Integration
Interfaces

Interfaces to the most commonly used project and program management systems are available or can be easily created


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