INNOVATION STRATEGY & R&D MANAGEMENT

Digitize innovation strategy, idea funnel and R&D portfolio management

Dashboard eines Users der Software SOLYP von Evolutionizer

Innovation Strategy & R&D Management

Innovation often fails to deliver its full potential when strategy, governance, and execution are not connected. Without a unified view of ideas, resources, and portfolio performance, organizations lose focus and miss growth opportunities. The EVO-Cloud Innovation and R&D Management Solution enables you to transform innovation into a structured, data-driven, and business-aligned process that drives tangible results, in particular reducing time-to-market.

1. Strategic Innovation & Business Agenda

Setting the scene

  • Strategic Guidance: Define vision, mission, and innovation objectives.
  • Connected Priorities: Link innovation goals to business strategy, R&D focus areas, and key topics.
  • Focused Framework: Involve stakeholders and set scope, guardrails, and decision principles.

The result: A clear innovation agenda ensures focus, alignment and measurable impact.

2. Innovation Demand Scouting & Gaps

Discover where and how to play

  • Focused Exploration: Analyze market, technologies, trends and competitors to uncover innovation gaps.
  • Strategic Prioritization: Identify and rank search fields with the highest business relevance.
  • Opportunity Mapping: Cluster insights by SWOT or by trends, technologies and demand drivers.

The result: Systematic demand scouting turns insights into actionable innovation opportunities.

3. Innovation Strategy Formulation – Prioritized Innovation Topics

Prioritized Innovation Topics

  • Strategic Definition: Develop the innovation strategy at corporate and business unit level based on identified gaps.
  • Topic Prioritization: Convert insights into prioritized innovation topics ready for evaluation and commitment.
  • Aligned Focus: Link strategies with business objectives, leadership goals, and available resources, supported by integrated market, technology, and product roadmaps.

The result: Clear priorities align innovation efforts with strategic objectives – ensuring effective resource use and faster decisions.

4. Ideation & Search Field processing

Search Field processing

  • Systematic Ideation: Generate, collect, and prioritize ideas that adress defined innovation gaps.
  • Collaborative Input: Engage employees, customers, suppliers,  and research partners to broaden idea generation.
  • Structured Progression: Use check-in gates to advance ideas – turn incremental ideas into projects directly, and validate breakthrough concepts before moving into development.

The result: Structured ideation turn insights into innovation outcomes - forstering collaboration, sccelerating progress, and maximizimg impact.

R&D Management & Implementation

5. Concept Shaping & Innovation Portfolio

Innovation Portfolio Roadmapping

  • Validated Concepts & Smart Investments: Assess advanced and breakthrough ideas qualitatively and quantitatively to determine market attractiveness, competitiveness, and inform business-case based budgets.
  • Value-Driven Prioritization: Focus on initiatives with the highest strategic and financial impact, ensuring a balanced mix of incremental and breakthrough projects.
  • Strategic Alignment & Resource Guidance: Align the portfolio with overall business priorities while guiding resources with data, keeping final decisions human-led.

The result: A value-driven innovation portfolio that strengthens competitiveness, accelerates growth, and delivers measurable results.

6. R&D Implementation – Execute projects of different complexity

Execute projects of different complexity

  • Right Execution Models: Apply stage-gate, agile, or hybrid operating models tailored to each innovation type.
  • Digital Project Management: Use methods, tools, checklists and collaboration features to manage project lifecycles, KPIs and resources effectively.
  • Quality & Readiness: Ensure alignment, risk control, and market/internal roll-out readiness through defined stage gates, and workflows for varing complexity and risk.

The result: A digitally supported execution accelerates time-to-market, boosts project success, and ensures consistent delivery across all innovation types.

7. Evolve: Innovation Performance Management

Innovation Performance Management

  • Transparent Tracking: Monitor the performance of completed innovation projects across all categories.
  • Impact & Insights: Evaluate success with KPIs and strategic business results, capturing lessons for future initatives.
  • Smooth Trasition: Ensure a seamless handover from innovation to operational business.

The result: Consistent performance management turns innovation outcomes into lasting value – strengthening learning, efficiency, and long-term competitiveness.

Explore our software

Sign up for a free 14-day demo access or reserve a no-obligation informational meeting.

Business Strategy & Execution

Support strategy work digitally to turn targets into results

The EVO-Cloud: Benefits

Our end-to-end Enterprise Value Optimization Clouddelivers

Value creation through effectiveness

Reduction of the strategy opportunity
and execution gap
50%
Reduction of reaction time
90%

Increase in efficiency

Reduction of wasted time 

80%
More strategy & transformation data
for advanced analytics & AI
10X

Integration

Standard interfaces easily connect the EVO-Cloud to multiple data sources
MS Teams
MS Excel
Co-pilot
MS PowerPoint
Azure Data Factory

Interfaces

SAP Hana
salesforce

Interfaces to the most commonly used project and program management systems are available or can be easily created

MS Projects
Azure DevOps

More Information

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