Digitize innovation strategy, idea funnel and R&D portfolio management

Innovation Strategy & R&D Management
Innovation often fails to deliver its full potential when strategy, governance, and execution are not connected. Without a unified view of ideas, resources, and portfolio performance, organizations lose focus and miss growth opportunities. The EVO-Cloud Innovation and R&D Management Solution enables you to transform innovation into a structured, data-driven, and business-aligned process that drives tangible results, in particular reducing time-to-market.

1. Strategic Innovation & Business Agenda
Setting the scene
- Strategic Guidance: Define vision, mission, and innovation objectives.
- Connected Priorities: Link innovation goals to business strategy, R&D focus areas, and key topics.
- Focused Framework: Involve stakeholders and set scope, guardrails, and decision principles.
The result: A clear innovation agenda ensures focus, alignment and measurable impact.
2. Innovation Demand Scouting & Gaps
Discover where and how to play
- Focused Exploration: Analyze market, technologies, trends and competitors to uncover innovation gaps.
- Strategic Prioritization: Identify and rank search fields with the highest business relevance.
- Opportunity Mapping: Cluster insights by SWOT or by trends, technologies and demand drivers.
The result: Systematic demand scouting turns insights into actionable innovation opportunities.
3. Innovation Strategy Formulation – Prioritized Innovation Topics
Prioritized Innovation Topics
- Strategic Definition: Develop the innovation strategy at corporate and business unit level based on identified gaps.
- Topic Prioritization: Convert insights into prioritized innovation topics ready for evaluation and commitment.
- Aligned Focus: Link strategies with business objectives, leadership goals, and available resources, supported by integrated market, technology, and product roadmaps.
The result: Clear priorities align innovation efforts with strategic objectives – ensuring effective resource use and faster decisions.
4. Ideation & Search Field processing
Search Field processing
- Systematic Ideation: Generate, collect, and prioritize ideas that adress defined innovation gaps.
- Collaborative Input: Engage employees, customers, suppliers, and research partners to broaden idea generation.
- Structured Progression: Use check-in gates to advance ideas – turn incremental ideas into projects directly, and validate breakthrough concepts before moving into development.
The result: Structured ideation turn insights into innovation outcomes - forstering collaboration, sccelerating progress, and maximizimg impact.
R&D Management & Implementation
5. Concept Shaping & Innovation Portfolio
Innovation Portfolio Roadmapping
- Validated Concepts & Smart Investments: Assess advanced and breakthrough ideas qualitatively and quantitatively to determine market attractiveness, competitiveness, and inform business-case based budgets.
- Value-Driven Prioritization: Focus on initiatives with the highest strategic and financial impact, ensuring a balanced mix of incremental and breakthrough projects.
- Strategic Alignment & Resource Guidance: Align the portfolio with overall business priorities while guiding resources with data, keeping final decisions human-led.
The result: A value-driven innovation portfolio that strengthens competitiveness, accelerates growth, and delivers measurable results.
6. R&D Implementation – Execute projects of different complexity
Execute projects of different complexity
- Right Execution Models: Apply stage-gate, agile, or hybrid operating models tailored to each innovation type.
- Digital Project Management: Use methods, tools, checklists and collaboration features to manage project lifecycles, KPIs and resources effectively.
- Quality & Readiness: Ensure alignment, risk control, and market/internal roll-out readiness through defined stage gates, and workflows for varing complexity and risk.
The result: A digitally supported execution accelerates time-to-market, boosts project success, and ensures consistent delivery across all innovation types.
7. Evolve: Innovation Performance Management
Innovation Performance Management
- Transparent Tracking: Monitor the performance of completed innovation projects across all categories.
- Impact & Insights: Evaluate success with KPIs and strategic business results, capturing lessons for future initatives.
- Smooth Trasition: Ensure a seamless handover from innovation to operational business.
The result: Consistent performance management turns innovation outcomes into lasting value – strengthening learning, efficiency, and long-term competitiveness.

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The EVO-Cloud: Benefits
Value creation through effectiveness

Increase in efficiency
Integration
Interfaces

Interfaces to the most commonly used project and program management systems are available or can be easily created


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