INNOVATION STRATEGY & R&D MANAGEMENT

Digitize innovation strategy, idea funnel and R&D portfolio management

Dashboard eines Users der Software SOLYP von Evolutionizer

Innovation Strategy & R&D Management

Innovation often fails to deliver its full potential when strategy, governance, and execution are not connected. Without a unified view of ideas, resources, and portfolio performance, organizations lose focus and miss growth opportunities. The EVO-Cloud Innovation and R&D Management Solution enables you to transform innovation into a structured, data-driven, and business-aligned process that drives tangible results.

1. Strategic Innovation & Business Agenda

Define a clear innovation vision and connect it with business priorities.

  • Strategic Direction – Establish vision, mission and innovation objectives that guide long-term efforts.
  • Connected Goals – Link innovation priorities directly with business strategy, R&D focus areas, and key topics.
  • Stakeholder Engagement – Involve relevant stakeholders to ensure shared understanding and alignment
  • Clear Boundaries – Define innovation scope, guardrails, and decision principles to focus resources effectively.

The result: A clear innovation agenda ensures focus, alignment and measurable impact.

2. Innovation Demand Scouting & Gaps

Identify where innovation is needed to unlock new opportunities.

  • Focused Exploration – analyze market, technologies, and competitors to uncover innovation gaps.
  • Strategic Insights – identify and prioritize search fields with the highest business relevance.
  • Opportunity Mapping – cluster findings by SWOT dimensions or by trends, technologies and demand drivers.
  • Informed Decision-Making – deliver identified gaps to the search field gate  as the basis for defining the innovation strategy for corporate or business units level.

The result: Systematic demand scouting transforms market and technology insights into actionable innovation opportunities.

3. Innovation Strategy Formulation – Prioritized Innovation Topics

Define the innovation focus areas that deliver the greatest strategic impact.

  • Strategic Definition – develop the innovation strategy at corporate and business unit level based on identified gaps.
  • Prioritization – turn insights into actionable innovation topics ready for evaluation and decision at the commitment gate.
  • Strategic Alignment – connect approved innovation strategies with business objectives, leadership goals, and core values.
  • Resource Focus – Map Map innovation priorities against available resources to ensure effective execution.
  • Integrated Roadmap – link market, technology, and product roadmaps with prioritized innovation topics to close the identified gaps.

The result: Clear priorities align innovation efforts with strategic objectives  – enabling effective resource use and accelerating decision-making.

R&D Management & Implementation

5. Concept Shaping & Innovation Portfolio

Evaluate advanced concepts and build a balanced, value-driven portfolio.

  • Validated Concepts – identify the most promising ideas qualitatively and quantitatively to assess market potential and competitiveness.
  • Informed Investment decisions – use detailed business case insights as a baseline for budgets and resource allocation.
  • Value-Driven Prioritization – focus on initiatives with the highest strategic and financial impact.
  • Balanced Innovation Mix – combine incremental and breakthrough projects for sustainable growth
  • Strategic Alignment – ensure the portfolio supports overall business priorities and maximizes performance.
  • Smart Allocation – guide resources by data while keeping final choice human.

The result: A value-driven innovation portfolio that every investment strengthens competitiveness, accelerates growth, and delivers measurable results.

6. R&D Implementation –Execute projects of different complexity

Execute your innovation portfolio efficiently and bring ideas to life.

  • Flexible Execution Models – apply the right operating model – from stage-gate to agile – for each innovation type.
  • Digital Project Management – use methods, tools, checklists and collaboration features to manage projects, lifecycles, KPIs, and resources effectively.
  • Seamless Integration – manage all activities required to develop, test, launch and support the innovation portfolio – product, software, or service/progress – in one digital environment.
  • Quality & Readiness – ensure alignment, risk control, and market readiness through structured stages and gates.
  • Scalable Processes – support projects of varying complexity and risk levels with adaptable workflows and templates.

The result: A digitally supported implementation process accelerates time-to-market, increases project success rates, and ensures consistent execution across all innovation types.

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Business Strategy & Execution

Support strategy work digitally to turn targets into results

Die Vorteile der EVO-Cloud

Unsere End-to-End-Enterprise Value Optimization Cloud bietet

Wertschöpfung durch Effektivität

Reduzierung der Lücke zwischen Strategie & Umsetzung
50%
Verkürzung der Reaktionszeit
90%

Effizienzsteigerung

Weniger Zeitverschwendung
80%
Mehr Strategie & Transformationsdaten für weiterführende Analysen & AI
10X

Integration

Standard interfaces easily connect the EVO-Cloud to multiple data sources
MS Teams
MS Excel
Co-pilot
MS PowerPoint
Azure Data Factory

Interfaces

SAP Hana
salesforce

Interfaces to the most commonly used project and program management systems are available or can be easily created

MS Projects
Azure DevOps

More Information

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