About the Author

Lars Witschel

Lars Witschel is founding partner of Evolutionizer and expert in strategy and content architecture. He worked 10 years for global top management consultancies and held for another 8 years leadership positions in chemical and pharmaceutical industry with focus on strategy and transformation management.

Lars Witschel holds a master degree in chemistry from ETH Zürich and master degree from University St. Gallen.

Blog Articles By
Lars Witschel
May 2020
5 minutes

The CFO as Crisis Manager

One of the central tasks of the CFO during a crisis is to ensure financial liquidity. A liquidity squeeze can quickly threaten the existence of the company. Especially in times of crisis, a lot of extra measures are required in addition to operational cost and liquidity management.

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