4
.
June 2020
3 minutes

How the Medium-Sized Companies Withstand the Crisis and Prepare Themselves for the Future

Results of a Survey of Medium-Sized Companies on the Impact of the Corona Crisis

Nevertheless, companies leave no doubt about their business models. (Image: alphaspirit/istockphoto.com)

What about the resilience of the medium-sized companies? What measures do they take to prepare for the post-Corona period?

We discussed these and other questions with selected companies in April 2020. Internationally operating medium-sized companies with 500 to 15,000 employees were surveyed. The participants examined crisis management from the perspectives of different industries, roles and organizational structures, which, despite all the differences in their business, reveal common patterns.

As a result, SMEs expect the Corona crisis will have massive impacts on their business. Naturally, the focus at the beginning of the crisis was on securing financial factors such as sales, costs and liquidity.

The good medium-sized companies are robust enough to withstand crises of this kind, but the unique situation and the distributed management required a lot from all involved. Not least because there are no good systems apart from XLS, PPT and e-mail for crisis management.

Nevertheless, companies leave no doubt about their business models and are confident about their ability to adapt and change quickly.

Although the consequences of the crisis are still uncertain and information for decisions is sometimes missing, sleeves are rolled up and the crisis is also used for change. The majority of companies already initiate activities during the shutdown that go beyond pure crisis management. The focus here is on portfolio optimization, digitization initiatives and customer relations.

Less than half of the participants use future scenarios systematically and compare them with business planning. The process is not an easy one, especially since SAP and Excel are mainly used as tools that reach their limits in supporting strategic planning.

In summary, the good SME sector in the crisis builds on its deep-seated roots and special strengths: stand close together, tackle the problem pragmatically and look ahead. Even if the energy required to do so costs a lot of energy, it is necessary to reach the state of a new stability. In order to master this transformation successfully, appropriate conditions need to be created.

Based on the results of the survey, research and our own experience, we have compiled 6 recommendations for action that can create a robust basis for successful transformation.

The detailed results of the survey and our 6 recommendations for action can be found in our white paper.

Our mission at Evolutionizer is to support strategic management with innovative software.

Learn more here about our platform, Solyp 4.0 – Enterprise Cloud for Strategy, and how our technology can support you in the strategic decision-making process and implementation.

Our mission at Evolutionizer is to support strategic management with innovative software.

Learn more about Solyp – Enterprise Strategy Suite and how our technology can support your strategy work. Join our free webinar on 05.10.2021.

Register now.

More Articles with the same topics
5
.
October 2021
1 minute

Evolutionizer appoints Premal A. Desai as Deputy CEO

Digital support for strategic management has been always an important issue for the experienced top manager.

Read Article
7
.
May 2021
2 minutes

Strategy execution in companies on track for the future

The central challenges facing companies are volatility, transformation, the development of an agile mindset and alignment throughout the organization, according to the unanimous opinion of experts at the 12th Corporate Strategy Execution Forum.

Read Article
9
.
April 2021
1 minute

ebm-papst relies on Solyp

We are very pleased to announce that ebm-papst will digitize the implementation of its Corporate Strategy as well as its Business Strategies using Solyp. The Enterprise Strategy Suite will primarily be used for portfolio management of strategic initiatives.

Read Article
4
.
March 2021
1 minute

New in Team: Martin Erharter

Since March, Martin Erharter has joined the Evolutionizer Executive Board. Welcome to the team! We very much look forward to our collaboration!

Read Article

The most important facts about Strategy & Leadership 4.0 monthly directly in your inbox

Subscribe to Newsletter