Strategy Library

Key Performance Indicators (KPI)

Key performance indicators (KPIs) and key figures serve to define and measure the degree of achievement of strategic corporate goals.

Description of Key Performance Indicators (KPI)

Key performance indicators (KPIs) and key figures serve to define and measure the degree of achievement of strategic corporate goals. KPIs can be both quantitative (e.g., market share, growth rate) and qualitative (e. g., customer satisfaction, employee retention). KPI monitoring is typically done using scorecards, dashboards and other forms of performance reporting.

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